By 9:58am GMT, it was already ‘in the news’.
Pocket-Lint.com were the first to run with the news, almost exactly one
hour after saying “we have to make an effort to validate”; two hours
before I got the chance to reply. It was posted with zero validation, no
fact-checking, no source information. Just a simple email basically
saying “I work for Microsoft - believe me?”.
I feel bad for lying, but it proves the point very well.
The spread begins.
And this is where we come to the most important part: it’s not just that
it was easy to get a site to publish the non-news… it’s also the fact
that every other site will then leech the information. As if linking to
the original site absolves them of the need to check up on the sources.
Not to mention the Chinese whisper effect. I have listed below many
different links to sites that took this news from Pocket-Lint.com: have a
read through each one and play spot the difference. There is always at
least one bit of information that was changed, mistranslated (even on
English sites) or not mentioned at all.
This is no way to run a ‘news’ website. How would people react if they
found out the BBC got all their news third-hand from a copied article
that had been changed twice along the way? It is not reliable. No other
industry works like this. Why do we accept it on gaming sites?
At the time of writing, my fake news is appearing on major sites such as:
Yahoo
(News entfernt)
CNET (Der Autor korrigierte die News, ließ das Original aber bestehen (mit einer sehr lustigen Begründung))
Gizmodo (siehe CNET)
Venturebeat (Updated)
Tech Digest (Updated)
VG247 (Updated)
NowGamer (Updated)
And many more.
This Google search shows the global reach this non-news has been getting over the past 6 hours (at the time of writing).